Entertainment Weekly’s September 18th edition, have created a magazine with a difference, they have an embedded video player in one of their pages promoting TV shows as well as products for up to 40mins. The ad is a marketing campaign created by Pepsi and CBS. The ‘paper-thin’ video player is powered by a rechargeable chip and embedded into the page ad for Pepsi and CBS. Only a small number of the magazines will have the advert, and only in the largest markets, due to the high cost of the technology.
It’s evident the worldwide web is creating options for the browser, to allow them to either read or watch whatever information they are looking for... will the same happen with magazines? I feel that many factors govern against this idea, one in particular - the fact that people buy newspapers and magazines to ‘read’ them. In hindsight who knows what the next 5yrs will bring to the world of newspapers and magazines. Is this an area of development for VMM? The possibilities are endless and who knows what our client base might order next, watch this page - to be continued...
