|
You Tube helps business with link back video feature
You’ve probably noticed over the last 5 months or so that You Tube videos are now incorporating overlay advertisements.
An online video campaign which was once deemed un-measurable has been revolutionised by this simple process where
users are able to access their ROI (return on investment) by identifying how many browsers are selecting this new call to action
feature on their You Tube videos.
You Tubes ‘insight tool’ is proving crucial to those persons running video campaigns online as it allows them to monitor
where traffic is coming from when browsers click through to their sites creating leads, a sale, sign up, donation or other
positive interactions
It’s easy to take advantage of the new overlay feature to help promote your videos on You Tube. Simply go to the details
page for your uploaded video and complete the ‘call to action overlay’ fields e.g. text, destination URL and image (optional).
When the details are completed the overlay will appear when the video is played, all interactions can be tracked on your
‘You Tube Insight tool.’
VMM publishing team
|
