e-mails with Real Time playing videos

It has often been said that emailing videos so the end user is able to view content when they open

their email is - impossible. Over the last year there has been a major breakthrough in how video

content is being distributed via email marketing. If you are a trusted sender and often send emails

to your current client list it is now possible to get a 5 - 10 sec clip to your clients the moment they

open their emails in their inbox. How? You ask. Simple the answer is Gif.

The Gif format is proving to be a vital tool as it allows users to compress video files into much smaller

visual playing images which are attached to emails and easily made viewable when emails are first

opened up. The only downside in the transition from Video to Gif is that Gif formats do not play sound

and are much smaller in size than video. When using Gif, a visual marketing approach with titles

would be a much more effective strategy where slogans and titles fly on and off the screen.

Businesses across the board will find numerous ways of utilising this feature for new updates, click

through or even further enhancing their company’s branding.

VMM PUBLISHING TEAM